Steve Jobs wrote and delivered the commencement speech “Stay Hungry. Stay Foolish.” to the graduates of Stanford University on June 12, 2005. The style and content are very different from his Apple product launch presentations, but no less worthy of study. Noteworthy elements of this wonderful speech include: strong opening; simple classical structure; the Rule of Three; rich figures of speech; and a recurring theme of birth/death/rebirth. Abraham Lincoln’s Gettysburg Address is one of the most famous, most quoted, and most recited speeches of all time. It is also one of the shortest among its peers at just 10 sentences. In this article, we examine five key lessons which you can learn from Lincoln’s speech and apply to your own speeches. Anchor your arguments solidly Employ classic rhetorical devices Repeat your most important words Use a simple outline State a clear call-to-action Speech Critique – I Have a Dream – Martin Luther King Jr.
Much of the greatness of this speech is tied to its historical context, a topic which goes beyond the scope of this article. Instead, I’ll focus on five key lessons in speechwriting that we can extract from Martin Luther King’s most famous speech. Emphasize phrases by repeating at the beginning of sentences Repeat key “theme” words throughout your speech Utilize appropriate quotations or allusions Use specific examples to “ground” your arguments Use metaphors to highlight contrasting concepts
0 Comentarios
|
JCBusiness student ArchivesCategorías |